Pitti Uomo needs no introduction. Not only because it is one of the largest and renowned menswear fair in the world, but because, for three days, it brings together the largest concentration of men with an impeccable taste per square meter. A phenomenon that takes place in Florence, twice a year, and shortly after Milan Fashion Week, in the same city where, in 1952, the Italian Brioni presented the first fashion show for men.

From the dandies with their exemplary tailor made suits, to the fearless and irreverent peacocks, ending up with the followers of the latest streetwear and sportswear trends, the inspiration comes from all over the world and we could not be more attentive. To all this fashionista universe, the increasingly presence of a feminine public is added, proving that the fittings and accessories originally intended for men, are a fashion statement that transcends gender.

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